REI Summer

REI Summer

Every year, REI runs a summer-long campaign inviting customers to get outdoors and seek new adventures while camping.

Billboard
 

Make Home celebrates the democracy of camping. Whether a tent in the clear or hammock in the trees, with the gear you pack and the people you bring, you make it yours.

REI 1967 Catalog
REI 1967 Catalog
 

We took inspiration from vintage REI catalogs, using basic compositions and a sun-stained palette—an ode to simpler times and a reminder to enjoy the little things.

 

The campaign hub on REI.com highlights all-new product for various modes of summer camping. Gear lists from outdoor influencers educate visitors on must-have items.

Product GIF
In-Store
In-Store
Digital Ad

Services: Concept, Creative Direction, Design

Writing: Torin Daniels

Photography: ​Isaac Lane Koval