Propel has pioneered clean fuel retail, leading the industry with unparalleled innovation. It was our task to create a web experience that positioned Propel as an innovator with a site that mirrored their modern approach to fuel retail.
With a mobile-first approach, we designed the site to be extremely easy to use when customers are on the go. The main objective of the site is to find fueling locations, which is one tap from the homepage.
The responsive site scales up to desktop resolutions while maintaining the app-like feel we have at tablet and mobile sizes.
The Shore CMS allowed us to create an easy and intuitive way for admins to add, edit, and delete fuel locations that automatically populate via Google Maps.