Dancer, choreographer, and director Kate Wallich was looking for a personal brand that captured her unique vision across all endeavors.
Type is the foundation of the new identity, nodding to the physical and sculptural quality of dance. The iconic forms in a modified cut of Franklin Gothic Extra Condensed reflect Kate’s bold aesthetic and personal voice.
The broadest platform for Kate to share new work is her website. We designed it to feel both frenetic and structured, much like her work. A custom CMS allows Kate to edit and update content easily.